
Your hair looks like
straw after swimming.
Not anymore.
Chlorine and saltwater are silently destroying your hair every time you swim. PRE-SWIM forms an invisible barrier that protects from the first splash — so you step out of the water looking as good as you went in.
The truth about swimming
Every swim is silently destroying your hair.
Chlorine strips your hair of its natural oils. Saltwater dries it out from the inside. UV exposure fades your colour. And you don't even notice until the damage is already done.
You leave the pool or the beach thinking your hair just needs a wash. But wash after wash, it gets drier, more brittle, more frizzy — until one day you're at the salon spending a fortune trying to fix what could have been prevented.
Dry, straw-like hair
Chlorine and saltwater strip every drop of moisture from your hair, leaving it rough, brittle and prone to breakage.
Colour fading fast
Your £150 salon colour lasts half as long if you swim regularly. Chlorine destroys pigment with every single dip.
Impossible tangles
Post-swim hair is a nightmare to brush. The knots and frizz make washing and styling take twice as long.
Constant salon visits
You're spending a fortune on treatments to repair damage that should never have happened in the first place.



The solution
PRE-SWIM
Hair Protectant
"Think of it as SPF — but for your hair."
A lightweight, leave-in formula that forms an invisible protective barrier before you enter the water. Shields against chlorine, saltwater and UV — so your hair comes out as healthy as it went in. Coconut & pineapple scent. Melts into hair like silk.
- ✓Shields against chlorine, saltwater & UV damage
- ✓Prevents dryness, frizz, tangles & colour fade
- ✓Suitable for all hair types including colour-treated
- ✓Extension, keratin & nanoplasty friendly
- ✓Coconut & pineapple scent — feels like a holiday
- ✓5-in-1 use — swim, heat protect, frizz control & more
- ✓Vegan, cruelty-free, Australian salon quality
Why prevention beats repair
You wouldn't skip SPF.
Don't skip hair protection.
Most hair products fix damage after it's already happened. PRE-SWIM works before you even get in the water — stopping the damage before it starts. Just like SPF protects your skin, PRE-SWIM protects your hair.
Apply before swimming
Forms a lightweight barrier that reduces water absorption and protects against chlorine & salt minerals.
Swim without worry
Enjoy the pool, the sea, the beach — knowing your hair is protected from the first splash to the last.
Step out glowing
Softer, shinier, manageable hair. No straw texture, no knots, no colour fade. Just great hair.
How to use
Three simple steps. Perfect hair every swim.
Before swimming
Apply to dry or damp hair at least 10 minutes before swimming. For best results, apply 1–5 hours before. The longer, the better.
After swimming
Towel-dry your hair and reapply a smaller amount. This locks in protection and keeps your hair feeling silky as it dries.
At home
Simply rinse in the shower. No need to shampoo unless you want to — your hair has been protected, not coated in harsh chemicals.
Not just for swimming
5 ways to use PRE-SWIM every day
Heat protectant
Apply before blow-drying or styling. Shields hair from heat damage up to high temperatures.
Frizz-free blow dry
Work through hair before drying for a smooth, glossy, salon-finish result at home.
Slick-back styling
Perfect for sleek buns, taming flyaways, and keeping styles in place all day.
Pre-shampoo treatment
Apply before washing to boost softness, shine, and overall hair health with every wash.
Curl cream
Work into curly or wavy hair for added moisture, definition and bounce without crunch.
Swim protector
The original use — the invisible cap that shields your hair from chlorine, salt and UV.
What's inside
Hero ingredients
Vitamin E
A natural antioxidant that helps protect hair against environmental damage and oxidative stress.
Vitamin B5
Deeply hydrates from within and supports long-lasting softness and elasticity.
Botanical Quinoa
Helps support hair repair and strengthen each strand from root to tip.
Tree of Life Booster
A powerful blend that helps strengthen hair and protect against external aggressors.
Grapeseed & Argan Oil
Enhance natural shine, smooth the cuticle and control frizz for a glossy finish.
Plant-based moisturisers
Support overall hair health, hydration and a silky-smooth feel with every use.
The difference
Swimming without PRE-SWIM vs with PRE-SWIM
What happens to your hair
- ✗Dry, brittle hair prone to breakage
- ✗Colour fading after just a few swims
- ✗Impossible tangles and knots
- ✗Frizz and rough texture all day
- ✗Split ends and dull, lifeless hair
- ✗Constant expensive salon repairs
What your hair feels like
- ✓Soft, silky and hydrated after every swim
- ✓Colour stays vibrant for longer
- ✓Easy to brush with minimal knots
- ✓Frizz-free and smooth all day long
- ✓Stronger, healthier hair over time
- ✓Less salon visits, more money saved




Real Women. Real Results. 💛
Swimmers across the UK are obsessed
"I swim 4x a week and my hair was an absolute disaster — dry, snapping, colour gone in weeks. Since using PRE-SWIM my hair feels completely different. Soft, manageable, and my colour lasts twice as long."
"The coconut pineapple smell is unreal — I feel like I'm on holiday every time I use it. But honestly the results are what got me. My hair used to feel like straw after the beach. Now it's silky and smooth."
"I have bleached hair and the pool was destroying it. My hairdresser actually commented that my hair looked healthier than before. That's when I knew this product was genuinely different. Game changer."
"I use it as a heat protectant before blow-drying and as a frizz cream. My hair has never been this smooth. I've already convinced 3 of my friends to buy it and they're all obsessed too."
"I apply it to my whole family before swimming lessons every week. The difference in my kids' hair is unbelievable — no more chlorine smell, no knots, and it's so much easier to brush afterwards."
"I used to get a repair treatment every 6 weeks because of pool damage. I haven't needed one since I started using PRE-SWIM. It's already paid for itself 10 times over. Absolutely essential."
Don't wait for the damage
Protect your hair
from the first splash.
Your hair deserves the same protection as your skin. PRE-SWIM is your invisible swim cap — lightweight, luxurious, and backed by thousands of swimmers who never go in the water without it.